About me

Hi, I’m Roman. I help businesses get the most out of Google Ads, improve conversions, and measure results accurately.

How it started (2013–2014)
While working as a sales manager at a travel agency, I noticed our website wasn’t bringing any clients. I started learning SEO, rebuilt the site, and soon saw more traffic and leads. That’s how my journey into digital marketing began.

Agencies (2015–2021)
I first worked at a large agency, AdPro | Isobar, managing Google and Facebook Ads for big brands. Later, I teamed up with a friend at a boutique agency called PPCBAR, where we focused on real results — leads and sales, not vanity metrics like CTR. That’s where I refined my skills in analytics and tracking.

Freelancing (2022–present)
In 2021, I started testing the waters on Upwork, and a year later I went fully freelance. I decided to specialize in Google Ads and analytics. Today, I work with 12 long-term clients and keep improving my craft every day.