Google Ads specialist
Hi, I’m Roman, a Google Ads freelancer
I’ve been working with Google Ads since 2013. Today, I personally manage more than 15 accounts with around $400K in combined monthly ad spend, mostly for service businesses across the U.S.
I work directly with every client. There are no account managers, junior specialists, or outsourced teams between you and the person actually making decisions in your Google Ads account.
The businesses I work with
Moving companies are one of my main specialties. I also work with other local and home service businesses, professional services, B2B companies, and SaaS businesses.
Most of my ongoing management clients spend between $3,000 and $20,000 per month on Google Ads. Below $3,000, there is often not enough traffic or data for ongoing professional management to make economic sense.
I don’t manage Google Ads for e-commerce businesses.
I usually prefer taking over an existing account because there is already data to learn from, but I also build and launch new Google Ads accounts from scratch.
Why work with a Google Ads freelancer instead of an agency?
The main difference is direct involvement. I manage the account myself, communicate with the client myself, and make the strategic decisions myself. You don’t explain your business to an account manager who then passes the information to somebody else.
That also means I can work outside the usual boundaries of “Google Ads management” when it helps performance. If tracking is the problem, I’ll fix the tracking. If the landing page is holding the campaign back, I can build or improve it in WordPress. If the advertising data needs to be connected with your CRM or post-conversion data, I’ll work out the measurement setup.
I keep the process flexible because the same solution does not make sense for every business.
I look beyond Google Ads conversions
A campaign can show a good cost per conversion and still generate bad business. If the leads don’t qualify, don’t book, or don’t turn into revenue, the conversion numbers inside Google Ads do not mean much.
Understanding the business and lead quality are the most important parts of how I work. Depending on the project, I optimize toward qualified leads, booked jobs, revenue, or ROAS rather than treating every conversion as equally valuable.
For local businesses, I often connect Google Ads with call tracking, WhatConverts, and the client’s CRM. For other businesses, I build the tracking around whatever represents real value: qualified opportunities, subscriptions, booked jobs, revenue, or another meaningful outcome.
Google Ads results tied to actual business outcomes
I prefer showing what happened after the lead, not just the conversion total reported inside Google Ads.
Pool cleaning company,
San Diego, CA
95 leads → 27 qualified leads → $136.3K in estimated revenue
Moving company,
Boston, MA
115 leads → 31 booked jobs → $39.2K in estimated revenue
Those numbers are more useful than simply saying the campaigns generated 95 or 115 conversions. The important part is knowing how many of those leads were qualified, how many became booked jobs or customers, and how much revenue the advertising produced.
Clients tend to stay
80% of my current clients have worked with me for more than a year, and my longest-running client has been with me since 2015.
Long-term relationships matter because Google Ads management improves when I understand how the business actually operates: which leads are valuable, how seasonality affects demand, where the sales process breaks down, and which changes produce real results over time.
I don’t want clients to stay because of restrictive contracts. Management is month to month, and clients can cancel at any time. They stay when the work continues to make sense.
Google Ads services and pricing
Google Ads management
Ongoing management for service businesses. Strategy, tracking, optimization, reporting.
From $550 / month.
Google Ads is my core focus. When it supports the same lead generation strategy, I also manage Microsoft Ads and Local Services Ads.
How I work
Daily monitoring
I check that campaigns are running normally and look for outages, unusual drops, and delivery problems. Serious issues are fixed within 24 hours or raised with the client when their input is needed.
Regular optimization
Every one to two weeks, I do a deeper review of Search terms, negatives, budgets, bidding, ads, campaign structure, landing pages, and tracking.
Monthly testing
I try to test at least one meaningful new idea each month, such as a bidding strategy, match type, ad, landing page, or campaign structure.
Communication is direct and adapted to the client. Depending on preference and the project, that can mean calls, email, or messaging, usually between one and four times per month.
Book a call to see if there is a mutual fit
On the call, I’ll request access to take a closer look at your Google Ads account. If there is room for improvement, I’ll walk you through what could be optimized. If the setup is already strong, I’ll tell you that too.
The initial review is free and there is no obligation. If it feels like a good fit, great. If not, no hard feelings.